Cro's 'Traum' in Deutsche Telekom Campaign "Magenta 1"
Following his sweeping chart success and our work for Deutsche Telekom in respect of concert sponsoring, Cro's "Traum" (and, from 2015, "Meine Gang") provide the soundbed for the substantial Deutsche Telekom campaign promoting their all-uniting all-beating quadruple-play "Magenta Eins" offer. On air across all major TV stations since August 28, "Die Zukunft ist Eins!" (Produktion: Czar Berlin, Media: Mediacom Düsseldorf) uses an innovative mix of online and TV elements.
Congratulations to co-writers Shuko and Freedo.